A few years later, McDonald's marketed the McRib as a "barbecue in a bun." It sold for a mere $1.69, but still wasn't popular enough to remain on the menu as a permanent item.
The iconic shape of McRib's patty is the result of a technology developed by the U.S. Army in the 1960s while looking for ways to save money on food production.
During McRib's 2024 return to McDonald's menus, the restaurant sold half-gallon bottles of McRib sauce, branded as "A Whole Lotta McRib Sauce," for $19.99.
In the mid-90s, McDonald's announced making the McRib a permanent menu item through a marketing campaign that tied in with the 1994 film "The Flintstones."
It remained on the menu for 10 years until its 2005 "farewell tour." The tour brought it back to select locations and even tried a failed petition to keep the sandwich on the menu.