High angle of tacos on white wooden board

In Australia, Burger King Is Known By A Totally Different Name

NEWS

By TIM FORSTER

Hunger Jack's sign
If you're traveling to Australia, you may have spotted a fast food chain called Hungry Jack's with a suspiciously similar-looking logo to Burger King's.
Burger King cheeseburger, French fries, and drink
Their identical appearance isn't a coincidence. When Burger King tried to expand to Australia in the '70s, there was already a restaurant named Burger King in Adelaide.
Burger King napkin, ketchup packet, and Whopper Jr. wrappers
Burger King couldn't use the name unless they bought the trademark out, though it's unclear if they tried to do so. Instead, the company settled on an alternative name.
Inside a Burger King
The Hungry Jack's name comes from the franchisee who opened the first restaurant in Australia, Jack Cowin. Despite the name difference, the restaurants are more or less the same.
A Burger King crown
The Burger King trademark expired in the '90s, meaning the U.S. chain could use its original name. Instead of renaming Hungry Jack's, they opened competing Burger Kings.
Outside Hungry Jack's
The chain blocked Cowin from opening new locations, resulting in a court case that ended in Cowin's favor. Rather than compete, Australia's Burger Kings were renamed Hungry Jack's.