Loose flour on a blue plate.

Ranking 9 Popular Flour Brands From Worst To Best

NEWS

BY ALEXANDER ROBERTS

Pillsbury flour bags on a store shelf.

9. Pillsbury

When it comes to baking, Pillsbury's lower protein content often leads to dough that is much too wet or weak, even when you've followed your recipe perfectly.
Hands mixing butter into a bowl of flour.
Behaving more like cake flour than all purpose, this affordably-priced flour could potentially be great for making light cakes, on-the-go pancakes, or breading protein.
Packs of Gold Medal flour on store shelves.

8. Gold Medal

Slightly more expensive than Pillsbury with more product variety, Gold Medal generally performs a bit better than Pillsbury and is our go-to "lower end" brand.
Person holding a pack of Gold Medal flour.
Gold Medal flour has around 10.5% total protein and uses a blend of soft and hard wheats. This makes it ideal for daily use, especially in delicate pastry recipes.
A pack of White Lily flour on a counter.

7. White Lily

White Lily is made from 100% soft red winter wheat. Its fine texture and low protein content create a pillow-like consistency, making it ideal for biscuits and scones.
Lineup of Arrowhead Mills flours..

6. Arrowhead Mills

A premium, organic all purpose flour, Arrowhead Mills has a higher protein content. This means it has more strength, more lift, and slightly more gluten.
Bag of Hayden Flour Mills flour.

5. Hayden Flour Mills

Hayden Flour Mills products are of very high quality and boast a higher price. The flour retains more of its natural oils, resulting in a more flavorful grain.
Person sprinkling flour on kneaded dough.
Hayden Flour Mills promises its freshly-milled flours are grown and cultivated by hand and never bleached. This flour is great for most baking applications, bread included.