Nestlé's New Frozen Meals Are Specifically Designed For Ozempic Users

GLP-1 medications such as Ozempic are becoming more and more prevalent in American daily life. These drugs, glucagon-like peptide 1 (GLP-1) agonists, help to lower blood sugar levels and also lead to weight loss, possibly due to their ability to make you feel fuller faster and for a longer period of time. As a result, GLP-1 agonists have become a sought-after drug for people dealing with type 2 diabetes, as well as those on a weight loss or weight management journey, with about 1 in 8 Americans having used it at least once (according to Healthline). In fact, research from J.P. Morgan forecasts that this number may increase even more as time goes on, and that the GLP-1 industry could eclipse $100 billion by 2030. With this in mind, Nestlé has responded to this shift in the market.

It's no secret that frozen meals as we know them have evolved quite drastically from their TV dinner origins. Nestlé, the same company behind brands such as Stouffer's, Hot Pockets, and DiGiorno, has announced a new lineup of frozen meals that are catered to people taking GLP-1s. This product line, dubbed Vital Pursuit, was announced in a press release as "a new line of foods intended to be a companion for GLP-1 weight loss medication users and consumers focused on weight management."

While Nestlé's press release only mentions nondescript pizzas, sandwiches, and bowls, this line of products seems to be focused on both portion management as well as nutrient enrichment — two things that would likely cater to a prospective customer that is prescribed a GLP-1 agonist. Nestlé mentions that Vital Pursuit meals will be enriched with "protein, vitamin A, potassium, calcium, or iron," and gluten-free options will also be available.

These claims seem to be the factor that really sets Vital Pursuit apart from other health-oriented frozen foods, such as fellow Nestlé brand Lean Cuisine. Lean Cuisine, brought into the market as a calorie-conscious option, is a much older company and may not be viewed as a groundbreaking, modern solution to many people's health concerns. 

A brand such as Vital Pursuit, then, seems primed to accommodate an ever-increasing market of those taking GLP-1 drugs, or even those who simply seek more nutrient-rich frozen foods. An official release date has yet to be announced, but by the end of the year, you'll find Vital Pursuit in freezer aisles for about $4.99 (depending on the retailer).